Timing Skiing History – Longines’ new advertisement

Elegance and performance, two key values for Longines, are brought together in the new Longines advertisement with the Norwegian skier and Longines Ambassador of Elegance, Aksel Lund Svindal. The slogan “Timing skiing history” is perfectly represented by several shots tracing his career and Longines’ timing expertise.

Longines began its long association with competitive skiing in Chamonix in 1933 and is now official timekeeper for the World Cup Alpine ski competitions and the World Ski Championships organized by the International Ski Federation (FIS).

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